Übungskurs 10 (ZHD Einsteiger SoSe23)
Übungskurs 09 (ZHD Einsteiger SoSe23)
Übungskurs 08 (ZHD Einsteiger SoSe23)
Übungskurs 07 (ZHD Einsteiger SoSe23)
The course deals with the analysis of modern political campaigns in Germany and worldwide. Throughout the semester a range of topics will be covered, including both theoretical and practical aspects of campaigns. The course consists of three modules. The first one presents students with the legal regulations of campaigning in Germany and discusses the history of political campaigns worldwide. Afterwards, in the second module the practical side is covered, including such topics as political advertising, negative campaigning, electoral slogans, scandals, symbols and colour in politics and the creative tricks that professionals applied. This will be followed by a close focus on the online political communication and the issues of digitalization of political campaigns and possible prospects of the future development of the electoral campaigns. Throughout this course a heavy emphasis is laid on group work related to the practical side of campaigns.
Übungskurs Marcella Scheckenbach
Übungskurs 01 (ZHD Einsteiger SoSe23)